EUROPEAN BRANDS

[BIZ: Hasselt, March 23]
According to an article in Het Belang Van Limburg, the H&M clothing chain is the most valuable brand among European distribution groups; it’s worth USD 11bn according to the Interbrand branding office. Among the top ten European distribution brands were Carrefour (EUR 9bn), Ikea (EUR 7.4bn), Tesco (EUR 5.5bn), Zara (EUR 4.5bn), M&S (EUR 4.2bn), Aldi (EUR 3.3bn), Boots (EUR 2bn), Auchan (EUR 1.9bn) and el Corte Inglès (EUR 1.8bn).

Sabine Müller of Interbrand says in Het Belang Van Limburg, ‘When you walk into a shop you are basically walking into a brand. Distribution brands which want to continue to use their brand in a clear and straightforward way have to offer the client the right experience and achieve their position in a way that transcends price, and then they can benefit from the results.’

The largest European brands are way behind those in the US however: Wal-Mart EUR 129bn; Best Buy EUR 21bn; Home Depot EUR 20bn; Target EUR 17bn; and the pharmacy group CVS, EUR 12bn.

http://www.hbvl.be/