JUPILER SUMMER BEER

[BIZ: Liège, February 17]
The AB InBev brewers are going to promote their Jupiler beer in festivals. These will be the festivals at Werchter, Graspop, Dour and Lokeren, where they will move from Stella Artois to Jupiler. Frederic Landtmeters, the marketing director of AB InBev, says that this move is logical because Jupiler stands for values like friendship and simply enjoying yourself. It used to be the sportsman’s beer, and Stella Artois was usually pushed forward for the music lovers. This move will also, according to Landtmeters, make it possible to offer a lighter Jupiler Blue at festivals.

Marktrock in Louvain, head office of AB InBev, will stick with Stella Artois. The group does not want to disrupt local traditions.

http://www.express.be/