VODAFONE NATIONAL CAMPAIGN

[BIZ: Maastricht, September 19]
Vodafone Nederland has started to sell Vodafone fixed-net calling and Internet use for consumers in all Vodafone shops and regular sales channels, and on September 19 a national campaign began to make the public aware that it was now offering digital telephony and fixed Internet connections. Vodafone Nederland began with fixed-net telephone connections and Internet connections for consumers on June 1 and this product was only available in seven Vodafone shops. The limited sales strategy was chosen because Vodafone is primarily a mobile operation and had not had the experience of sales and service on a fixed network. Now this option is available via vodafone.nl, telesales and indirect sales channels, and Vodafone Nederland is working with Tiscali on this. Currently, the Tiscali network covers 60% of The Netherlands and from January 2008 this is expected to grow to complete national coverage. For information go to:
http://www.vodafone.nl/vast/