SCHWARZKOPF CHOOSES FAVINI
[BIZ: Meerssen, December 6] SEAH HAISPA is the first of its kind that makes the hair feel as soft as the body after a SPA treatment as the hair is completely purified, nourished and pampered. It is on sale in every premium hairdresser salon across the world as well as wholesalers worldwide. Majestic, Favini’s premium Text and Cover brand, is a unique metallic paper in a range of unusual finishes and hues. It is suitable for packaging, brochures, greeting cards, covers, mailings, annual reports, shoppers etc. The standard series consists of 14 colours and two accompanying envelope sizes. Four colours are available with three striking structures. Finally, Majestic also offers five iridescent colours, which change colour when you move the paper. Favini is the markets natural choice for graphic specialities. It boasts a product range of unrivalled breadth, with paper types for all possible applications in the graphical, creative and office markets and more. Favini produces uncoated and cast-coated products and is known for top brands like Astralux, Flying Colours, Dutch Ivory Board, Individual as well as Majestic.
International hair care leader Schwarzkopf Professional has chosen Favini’s Majestic Marble White for the promotion pack of their new premium hair care brand called SEAH HAIRSPA. “The prestige appearance of the paper brand as well as the Marble White color itself were the decisive factors in our choice. Exactly that combination perfectly matched our marketing concept for the revolutionary SEAH HAIRSPA, Astrid Hachmann, International Communication Material Manager Schwarzkopf. For flexibility, we chose 120 gsm, which we laminated to a carton box instead of the standard board offer of 290 gsm.
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