SHIRO: FAVINI'S GREEN ANSWER
[BIZ: Meerssen, October 21] The revolutionary Alga Carta has been joined with Recycled Paper, Tree Free and the new Fruit Paper in one family range. The emphasis is on choice - giving buyers a wide selection of environmental options because Favini recognises today’s needs vary by country and by industry. The days of recycled or chlorine free being a sufficient response are past, as buyers have become much more sophisticated in their understanding of the environmental issues. Behind the new offer is a total commitment by Favini to respect the environment, as the paper is made with 100% green energy at the Rossano Veneto mill which is ISO14001 and FSC certified. But SHIRO also proves that environmental papers can be exciting too. SHIRO is a wide range of text and cover papers with a coherent story ideal for bursting open the creativity of designers when creating distinctive and intriguing works.
In response to changing market fashions and environmental concerns, Favini has announced the launch of its new range of environmental papers, SHIRO. The new offer combines the best from Favini's heritage with some brand new ideas.
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